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Go to Plugin PageEasily evaluate frames with the Genus AI content scoring engine. Select a frame and evaluate it with the Genus AI engine to reveal it’s General Appeal score, Archetype and levels for each Personality Trait.
General Appeal. Likelihood for the frame used as an ad to generate likes, shares or comments by customers.
Archetype. Genus AI proprietary technology is able to assign communications archetype to each evaluated frame allowing it to be matched to customer segments who fall in this archetype group for more efficient advertising campaigns.
Traits. Personality traits Openness, Conscientiousness, Extraversion, Agreeableness and Neuroticism are scored for each frame to reveal at the granular level which traits are ideal for each of the evaluated frames.
